A look back at WestEdge Design Fair 2016

It’s hard to believe that it has already been two weeks since we arrived in sunny Santa Monica, California for WestEdge Design Fair 2016! We packed so much into four days that the time flew by! Here’s a recap of our show highlights:

After a couple of intense days of set up with our incredible Almo team, booth 133 was up and ready for WestEdge’s Opening Night Party! Over cocktails and some fantastic snacks cooked up in the Alfresco Pizza Oven Plus and on the ALXE Grill, we showcased our brands including SUPERIORE’s new 24” range, Liebherr’s HWg 1803 wine cabinets, Sharp Home’s SuperSteam+ Oven, Faber’s Oceana range hood and more! Almo Executive Chef Keith Mecutchen made sure everyone was well fed throughout the evening with delicacies such as spicy chipotle oysters and creamy mac and cheese!










Friday was busy from beginning to end! We spent the day detailing our product and brand standards to designers and media who came through the Almo booth (including Design Milk and the LA Times). In the afternoon, SUPERIORE sponsored Modenus Talks just outside the booth – a lively discussion on “Real Style” with Modenus CEO Veronika Miller and designer Meredith Heron. This led into an even livelier cocktail hour!

Our “after-party” for our valued West Coast customers and dealers kicked into full swing in the evening, featuring live acoustic music, a German beer tasting station sponsored by Liebherr, an Italian wine tasting station sponsored by SUPERIORE, Italian hors d’oeuvres sponsored by Faber and signature cocktails sponsored by Sharp. And of course Chef Keith was back at it with Alfresco, providing grilled kabobs and apple tartine for dessert.










The sun was shining down on the Alfresco outdoor grilling area on Saturday, when we took part in the WestEdge Grilling Showdown. Host and guest judge Bruce Seidel, along with his expert panel, named Chef Keith the champion of the Showdown! His sweet potato casserole and pumpkin and marshmallow dip wowed the crowd and received top prize for best taste and best Thanksgiving theme!



In all, WestEdge Design Fair was a very successful four days for Almo! Big thanks to our stellar team!

View our album of show photos on Facebook.


A look back at WestEdge Design Fair 2016